It is finished

After this, Jesus, knowing that all was now finished, said (to fulfill the Scripture), “I thirst.” 29 A jar full of sour wine stood there, so they put a sponge full of the sour wine on a hyssop branch and held it to his mouth. 30 When Jesus had received the sour wine, he said, “It is finished,” and he bowed his head and gave up his spirit. John 19:28-30 
Well they did it. This week, In one of the most aggressive and dynamic moves in the history of bathroom supplies, Charmin toilet paper announced its newest product. Its original name was "Freedom Roll," but that idea was flushed (get it?) in favor of "Forever Roll." This massive cylinder boasts 1,700 sheets of ultra soft 2-ply sheets. I’m not being funny; a marketing miracle has been launched. 
The massive two-pound roll requires its own special stand and plenty of space. In the end, one roll costs more than several smaller rolls, but a representative from Charmin proclaims it's worth it, since the “Forever Roll” offers the convenience of changing the roll only once a month. Apparently, there is also a monthly subscription service that delivers this monster right to your front door.  
When reading some responses to various articles about this modern day miracle, the passionate feedback made me laugh. One critic stated she would never buy it since it costs more and takes up more room, while another said it was “a life saver.” One statement in favor said the smaller tissue rolls require more recycling… (ummmmm ok.)
I am no toilet paper aficionado, but I don't really like the “Forever Roll” moniker. It would last a month, maybe less in my house, which is certainly NOT "forever." I also don’t like the title, “Freedom Roll.” Who gets freedom from a 2-ply tissue? Some top floor exec must have thought the same, hence the name change.
Finally, I wrangle with the “life saver” comment. I'm trying to imagine a scenario where any person would consider a gargantuan roll of toilet paper a life saver.
We haplessly throw these terms out all the time: life saver, freedom, forever. These are powerful words, quickly diluted when describing the convenience of a colossal roll of TP used to wipe, well, you know.
There is one perfect image that embodies all three of those words--a splintery cross with a broken man hanging on it. There was nothing soft about the cross that day. There was nothing convenient about a crucified man whose hands and feet were skewered, a crown of thorns shoved on his head, and a sword pushed through his heart. There was no rag--2-ply or otherwise--to wipe the blood from his face. He bled, he struggled for breath, and he suffered unto death from his wounds.
Here's another powerful word. Wrath. Jesus, fully God and fully man, took the brunt of his Heavenly Father’s wrath, wrath we deserve, completely upon himself. And he did it willingly, in full control of his decision. The Apostle John recorded his final words.
“It is finished,” and he bowed his head and gave up his spirit.” (John 19:30)
With Jesus' last breath, the grandest, most colossal miracle of all time was launched. And this is the promise that he made to us--eternal life. (1 John 2:25) Thanks be to God!
Lord Jesus, we are forever thankful that your sacrifice on that cross purchased for us our eternal salvation.